smart sweets
smart sweets have all of the deliciousness of your favorite candies without the added sugar and processed junk.
insight
better for you, better than the rest
idea
call out the biggest names in candy for their ignorant ingredients
awards
//Best of Show, SMU Temerlin Advertising Institute Portfolio Night 2022
//Best Copywriting, SMU Temerlin Advertising Institute Portfolio Night 2022
//Gold, National ADDY 2023
//Judge’s Choice, National ADDY 2023
//Gold, Cross-Platform, Dallas ADDY 2023
//Gold, Copywriting, Dallas ADDY 2023
//Best of Show, Dallas ADDY 2023
//Silver, Copywriting, Dallas District 10 ADDY 2023
//Short List, OOH/Craft in Writing, Young Ones 2023
//Applied Arts Annual 2023
//Honorable Mention, Graphis International New Talent Annual
//Highlighted, Ads of the World
ad/cw: kayla hanrahan
ad/cw: roshan gupta
professor: mark allen